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Klíčová slova
Klíčová slova anglicky	trade, musical industry, commercial, media, function (role) of music, consumer (user)
Anotace
Anotace anglicky	This writing can be considered as a short summary of the process of change of musical function in the context of technical development. Media uncompromisingly penetrate to our everyday life and influence the way of thinking, taste and lifestyle of the consumer. Musical industry allows reproduction and diffusion of music, mostly pop music, towards a huge population through broadcasting, press, billboards and the internet. Thus music gets into the position of article (product), which is the most notably displayed in entertainment and as a background music. Over time on the basis of researches, typologies of listeners were selected. Companies and restaurants emanate from this typologies to choose their prospective customers. The chapter Music in commercial is a particular example of researches of sale ability on the part of commercial companies.
Soubory	Žádné záznamy...